Violetta History

Violetta  History

Following the success of Disney Channel retransmission of Argentine telenovelas such as Floricienta and Patito Feo and the positive results at competitor Nickelodeon initiative in co-producing Latin-American novelas, Disney decided to begin production on its first original telenovela. The show was to be produced in Argentina in collaboration with local production company Pol-Ka. The cast would be formed by actors from across Latin America, Brazil, Spain and Italy.
Shooting began in September 2011 in Buenos Aires, Argentina, and lasted for seven months. The series was co-produced by Disney Channel Latin America, Europe, Middle East and Africa. The series was filmed entirely in high definition at the Central Park Studios in Buenos Aires. On December 31, 2011, Disney Channel Latin America broadcasted a New Year's television special entitled Celebratón, where Martina Stoessel performed the song Tu Resplandor (Disney Princesses). Disney Channel announced that the series would premiere in 2012. The cast was first introduced on December 22, 2011. In March 2012, promos and adverts started airing.
In early April 2012, a music video for "En Mi Mundo", sung by Martina Stoessel, was uploaded to the official website of Disney Channel Latin America as part of the series soundtrack, and was later released on April 5, 2012 on Disney Channel Latin America's Zapping Zone. Violetta finally premiered in Latin America and Italy on May 14, 2012. The cast visited Mexico City and Bogota to promote the show and sung live on a Radio Disney event at Luna Park in Buenos Aires. On October 25, the last episode of the first season was aired. Between September and October, the show had its premiere in other important markets such as Brazil, France, Israel and Spain.
In November 1, 2012, shootings for the second season begun. The second season is slated to begin in Latin America and Italy between April and May 2013. Martina Stoessel visited Santiago in Chile for promotion in April.
Among the products spawned from the shows includes an official magazine (available in Latin America, Italy and Spain), sticker album (available in France, Latin America, Italy and Spain), a series of books (available in Latin America, France, Spain and Italy) and trading cards (available in Italy and Argentina). DVDs were also released in Italy. There's also a soundtrack album featuring the music from the show. The album has achieved 3x Platinum in Argentina, Platinum in Spain and Gold Certification in Chile.^[9][10]
A tour with the complete cast is slated for 2013. The live production will make its debut in Buenos Aires. The Violetta musical, with its complete cast, will make its debut at Teatro Gran Rex. Following the Cris Morena model, the cast will play concerts daily during the Winter Vacation. It will be 60 dates between July and September, with over 200.000 tickets sold.^[11] The cast will also perform in Santiago, Chile on October 12 on Movistar Arena and in Sao Paulo, Brazil on October 27 at Credicard Hall^[12].