Following the success of Disney Channel retransmission of Argentine telenovelas such as
Floricienta and
Patito Feo and the positive results at competitor
Nickelodeon
initiative in co-producing Latin-American novelas, Disney decided to
begin production on its first original telenovela. The show was to be
produced in Argentina in collaboration with local production company
Pol-Ka. The cast would be formed by actors from across Latin America, Brazil, Spain and Italy.
Shooting began in September 2011 in Buenos Aires, Argentina, and
lasted for seven months. The series was co-produced by Disney Channel
Latin America, Europe, Middle East and Africa. The series was filmed
entirely in
high definition
at the Central Park Studios in Buenos Aires. On December 31, 2011,
Disney Channel Latin America broadcasted a New Year's television special
entitled
Celebratón, where Martina Stoessel performed the song
Tu Resplandor (
Disney Princesses).
Disney Channel announced that the series would premiere in 2012. The
cast was first introduced on December 22, 2011. In March 2012, promos
and adverts started airing.
In early April 2012, a music video for "En Mi Mundo", sung by
Martina Stoessel,
was uploaded to the official website of Disney Channel Latin America as
part of the series soundtrack, and was later released on April 5, 2012
on Disney Channel Latin America's Zapping Zone. Violetta finally
premiered in Latin America and Italy on May 14, 2012. The cast visited
Mexico City and
Bogota to promote the show and sung live on a
Radio Disney
event at Luna Park in Buenos Aires. On October 25, the last episode of
the first season was aired. Between September and October, the show had
its premiere in other important markets such as
Brazil,
France,
Israel and
Spain.
In November 1, 2012, shootings for the second season begun. The
second season is slated to begin in Latin America and Italy between
April and May 2013. Martina Stoessel visited
Santiago in
Chile for promotion in April.
Among the products spawned from the shows includes an official
magazine (available in Latin America, Italy and Spain), sticker album
(available in France, Latin America, Italy and Spain), a series of books
(available in Latin America, France, Spain and Italy) and trading cards
(available in Italy and Argentina). DVDs were also released in Italy.
There's also a soundtrack album featuring the music from the show. The
album has achieved 3x Platinum in Argentina, Platinum in Spain and Gold
Certification in Chile.
[9][10]
A tour with the complete cast is slated for 2013. The live production will make its debut in
Buenos Aires. The Violetta musical, with its complete cast, will make its debut at
Teatro Gran Rex. Following the
Cris Morena
model, the cast will play concerts daily during the Winter Vacation. It
will be 60 dates between July and September, with over 200.000 tickets
sold.
[11] The cast will also perform in
Santiago,
Chile on October 12 on
Movistar Arena and in
Sao Paulo,
Brazil on October 27 at
Credicard Hall[12].
